The Italian Equestrian Sports Federation has entrusted Pro International Marketing with the development of media rights in new strategic markets: the Middle East and North Africa (MENA), Latin America, Sub-Saharan Africa, Asia – with the exception of China, Taiwan, Macao and Hong Kong, for which a separate agreement is already in place – Russia and CIS countries, as well as certain non-exclusive territories in the Caribbean and the Pacific.

The CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport, further strengthens its global reach through a new agreement for television distribution and broadcasting.

The Italian Equestrian Sports Federation (FISE) has signed a two-year agreement with Pro International Marketing LLC, a company based in the United Arab Emirates and specialized in the global commercialization of sports media rights, covering the 2026 and 2027 editions of the historic Roman show jumping competition.

Under the agreement, Pro International Marketing has been appointed as the exclusive commercial partner for the development, management and commercialization of the television and distribution rights of the CSIO of Rome – Piazza di Siena across numerous key international territories: the Middle East and North Africa (MENA), Latin America, Sub-Saharan Africa, Asia – with the exception of China, Taiwan, Macao and Hong Kong, where a separate television rights agreement is in force – Russia and CIS countries, as well as certain non-exclusive territories in the Caribbean and the Pacific.

Existing agreements remain fully confirmed: in Italy with RAI, and in Europe, North America and Oceania with Horse & Country TV, ensuring editorial continuity and high-quality media coverage of the event.

The production of the television signal will continue to be handled directly by FISE, providing access to the international feed with dedicated graphics and English-language commentary, thereby guaranteeing high and consistent production standards across all markets involved.

With this agreement, the CSIO of Rome – Piazza di Siena further consolidates its role as an ambassador of Italian equestrian sport worldwide, strengthening its presence in key international markets and expanding dialogue with an increasingly broad global audience.

On the strategic importance of the agreement, FISE President Marco Di Paola stated: “This agreement represents a strategic step in the international growth path of the CSIO of Rome – Piazza di Siena. Expanding television distribution into high-potential markets means strengthening the prestige of an event that is a heritage of world equestrian sport and consolidating Italy’s position as a benchmark on the international stage. The enhancement of media rights is today a fundamental tool to increase visibility, attractiveness and development opportunities for our entire sporting system."